A sales proposal template is an offer based document which is prepared to describe the worthiness of a new product or service among different groups of life and businesses. Occasionally, it is used by a marketing team to present the idea to interested business groups, before starting a new business, venture, project and product. The motive behind creating a sales proposal is to highlight information pertaining to a specific product or service which can be beneficial for all stakeholders. Therefore, the format chosen for sales proposal should be comprehensive and professional. It is an essential tool for management to increases sales volume and to attract new markets. A professional sales proposal identifies the deficiency of target market as well as help users to resolve problems rather just selling products or services. The agenda is simple yet clear, to realize users regarding upcoming challenges, problems and how to mitigate them.
Details of Sales Proposal
Writing a sales proposal that rises above is not a difficult task at all. You just need to employ some basic techniques to write proposal for sales. Lots of points can be considered while writing a sales proposal, but here I will focus on giving you information about two key points that you must keep in mind. Just follow the following:
1- Focus customers
2- Easy to read and evaluate
Sales Proposal and Customer Focus
Every sales person or entrepreneur believes in that his approach for selling must be customer focused. The following points can ensure your focus on customers:
• Be clear in understanding customer’s vision for buying.
• Address hot issues of customers and provide their solutions.
• Refer name of your customer in proposal than your organization’s name.
• Focus on customer’s benefits rather than your solution features.
• Elaborate how you are different from competitors in providing them solutions.
Tips to Prepare a Sales Proposal
Customers wish to know they have been heard and understood by the organizations that is providing them a proposal to solve their issues. After considering the need for customer focused and responsive proposal, you must follow some things to make proposal easy to read and evaluate. It is necessary because sales proposal evaluators are busy persons, and they don’t have time to scan your proposal. They just want to evaluate what you are offering to them. So follow the following:
• You should limit paragraph length. Paragraph length for a professionally drafted proposal must not be more than 10 lines.
• Use most suitable font size that is considered 10-12 points.
• Include section headings to describe theme statements while writing your proposal.
• A winning proposal always tells a story to the client and proves that your solution is the best one among many others. Make use of graphics and visuals in your proposal because it adds an element of credibility for clients. An effectively written sales proposal must include charts, graphs, diagrams and sketches.
• Thick writing is always difficult to read and offends the readers. There must be appropriate white space between different sections, lines and paragraphs of proposal. For strong emphasis, used to bold text, otherwise italic or underline for softer emphasis.
Tips given above are of great importance for writing a winning sales proposal. On the other hand, here is another option for you if you want to get ready-to-use format of sales proposal. Sales proposal template can be very helpful for you in this regard.
